Drawing on the creative spirit of London's Bankside and the layers of architecture that typify this historic and vibrant area, Shape Bankside Art Weekend was a creative response to the question of “how to launch a building?”.

To mark the launch of Triptych Bankside by developer JTRE London, we commissioned artist Jo Peel to create an immersive installation on an empty retail unit inspired by the local area and urban regeneration. The event also featured a series of free creative workshops, performances, live music, and street food.

The project generated £11M in sales in the 7-days from launch.


Concept development, project direction and curation.